HB4936 - Relating to a study by the Texas Economic Development and Tourism Office regarding the creation of the Department of Marketing Services.

      By: Curry, Capriglione, Rodríguez Ramos, H.B. No. 4936       Tinderholt, Cook     A BILL TO BE ENTITLED   AN ACT   relating to a study by the Texas Economic Development and Tourism   Office regarding the creation of the Department of Marketing   Services.          BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS:          SECTION 1.  DEFINITIONS. In this Act:                (1)  "Full-time equivalent position" means an   employment position that requires a workweek of at least 40 hours,   including authorized leave.                (2)  "Office" means the Texas Economic Development and   Tourism Office.                (3)  "State agency" means a department, commission,   board, office, council, authority, or other agency in the executive   branch of state government that is created by the constitution or a   statute of this state, including a university system or institution   of higher education as defined by Section 61.003, Education Code.          SECTION 2.  STUDY ON COST OF MARKETING BY STATE AGENCIES AND   CREATION OF A DEPARTMENT OF MARKETING SERVICES. (a)  The office   shall conduct a study to evaluate the total costs incurred for   marketing purposes by state agencies and the feasibility of   creating a Department of Marketing Services to review requests by   state agencies for expenditures for marketing purposes.          (b)  At minimum, the study must analyze:                (1)  the total costs incurred by each state agency for   marketing purposes and the total cost of each state-sponsored grant   or loan program that specifically allocates money for marketing   purposes by state agencies;                (2)  the number of full-time equivalent positions   necessary to create a Department of Marketing Services and the   duties and salaries of each of these positions;                (3)  all other costs associated with the creation of a   Department of Marketing Services;                (4)  the results of the marketing efforts of each state   agency and the method used to measure those results; and                (5)  the potential cost savings to the state if the   marketing services of each state agency, and any related full-time   equivalent positions, are consolidated into a Department of   Marketing Services.          SECTION 3.  REPORT. (a)  The office shall prepare and submit   a report to the governor, the lieutenant governor, the speaker of   the house of representatives, and each other member of the   legislature not later than September 30, 2026.          (b)  The report must include:                (1)  the findings and recommendations of the study   conducted under Section 2 of this Act;                (2)  a complete description of each method used to   measure the marketing results obtained by each state agency;                (3)  an analysis of the total costs described by   Section 2(b)(1) of this Act, with separate line items for each state   agency describing the marketing-related travel expenses, other   direct and indirect marketing and advertising expenses, marketing   consulting costs, and costs associated with each related full-time   equivalent position for that agency; and                (4)  a description of the overall feasibility of, and   the estimated cost savings, if any, attributable to, the   consolidation of the marketing efforts by each state agency into a   Department of Marketing Services.          SECTION 4.  EXPIRATION. This Act expires September 1, 2027.          SECTION 5.  EFFECTIVE DATE. This Act takes effect   immediately if it receives a vote of two-thirds of all the members   elected to each house, as provided by Section 39, Article III, Texas   Constitution.  If this Act does not receive the vote necessary for   immediate effect, this Act takes effect September 1, 2025.