AB2743 - Buy California Program: task forces: events drawing significant world attention.

Amended IN Assembly March 19, 2026 CALIFORNIA LEGISLATURE— 2025–2026 REGULAR SESSION Assembly Bill No. 2743 Introduced by Assembly Member Soria February 20, 2026 An act to add Section 63907 to the Food and Agricultural Code, relating to agriculture. LEGISLATIVE COUNSEL'S DIGEST AB 2743, as amended, Soria. California Grown Program. Buy California Program: task forces: events drawing significant world attention. Existing law establishes within the Department of Food and Agriculture a public and private collaboration known as the “Buy California Program” to encourage consumer nutritional food awareness and foster purchases of high-quality California agricultural products. Existing law establishes various marketing advisory and promotional councils or commissions for specific food products in order to, among other things, promote cooperation among the industry and maintain stable agricultural markets. This bill would authorize the Department of Food and Agriculture to establish a task force, comprising members who currently serve on a marketing advisory and promotional council or commission and are appointed by the Secretary of Food and Agriculture, for the purpose of providing the secretary with recommendations regarding how to best use available resources of the Buy California Program to capitalize on marketing possibilities for California agricultural products during a single, specific, and identifiable event drawing significant world attention, as defined. Existing law provides for the establishment of standards for various agricultural products, including fruits, nuts, and vegetables, and authorizes the use of the term “California grown” and similar terms for marketing, advertising, or promotional purposes only to identify food or agricultural products that have been produced in the state or harvested in its surface or coastal waters. This bill would state the intent of the Legislature to enact subsequent legislation to support California agriculture through the California Grown Program. Digest Key Vote: MAJORITY Appropriation: NO Fiscal Committee: NO YES Local Program: NO Bill Text The people of the State of California do enact as follows: SECTION 1. Section 63907 is added to the Food and Agricultural Code, immediately following Section 63906, to read: 63907. (a) The department may establish a task force, comprising of members who currently serve on a marketing advisory and promotional council or commission established in Division 22 (commencing with Section 63901) of the Food and Agricultural Code and are appointed by the secretary, for the purpose of providing the secretary with recommendations regarding how to best use available resources of the Buy California Program, established pursuant to Section 58750, to capitalize on marketing possibilities for California agricultural products during a single, specific, and identifiable event drawing significant world attention. (b) For purposes of this section, “event drawing significant world attention” means an event scheduled to occur within California, organized by, or with the cooperation of, one or more individuals or organizations based outside of the United States, that is reasonably expected to be broadcast live, or by recording, to multiple countries outside the United States. An “event drawing significant world attention” may include, but not be limited to, a sporting event, musical performance, or other entertainment event. SECTION 1. It is the intent of the Legislature to enact subsequent legislation to support California agriculture through the California Grown Program.